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Quantum Machine Learning for Churn Prediction

Financial Industry  •  Quantum Machine Learning

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Itaú Unibanco

Latin America’s largest bank, serving ~60MM individuals across corporate & investment, asset management, private banking and retail segments.

In 2022, developed and tested a quantum algorithm to predict client attrition, finding a 6% improvement in precision.

Challenges

Solution

Results

Classical ML’s Random Forrest methods are insufficient for churn prediction

Partnered with QC Ware to develop a Determinantal Point Process sampling method on a 16-qubit IBM machine and simulated it on GPUs for use today

This new model showed remarkable improvements, increasing precision by a significant 6%. A quantum-inspired version deployed today captures 2% more withdrawals.

Challenges

Classical ML’s Random Forrest methods are insufficient for churn prediction

Solution

Partnered with QC Ware to develop a Determinantal Point Process sampling method on a 16-qubit IBM machine and simulated it on GPUs for use today

Results

This new model showed remarkable improvements, increasing precision by a significant 6%. A quantum-inspired version deployed today captures 2% more withdrawals.

“We believe that the future is quantum, and it starts now with this preparation” Samurai Brito - Head of Quantum, Itaú Unibanco